The world of the online business venture is a challenging one. New technologies and new customer expectations seem to change the boundaries of what is possible almost daily ? and with competition so fierce, the slightest slip up in terms of delivering on customer promises can lead to a fatal down turn in product sales.
Product fulfilment services can help the online business by injecting their expertise and making use of their extensive contact books. Where a start-up online company, for example, may have neither the shelf space nor the know how to provide the kind of product fulfilment an online shipper expects, a professional product fulfilment partner is able to deliver warehouse space and quick service ? ideal for making a mark in the dog eat dog world of e-commerce.
One of the biggest problems e-commerce companies are facing is the number of links in the supply chain. It?s good to promise your customers next day delivery, for instance ? but when your order is received in one location and fulfilled in another, you have to be confident that the link between these two parts of your supply chain is strong. If you need to rely on a third link ? the courier or freight company taking your order to the customer?s door ? you are looking at three potential situations where a problem can occur.
Product fulfilment services companies are there to make sure these potential problems happen as rarely as possible. A fulfilment company, capable of taking over all three of these supply chain stages ? receiving the order, picking it and delivering it uses its own solid reputation to allow its e commerce clients to make confident promises to their customers.
That said, there is a difference between making a promise that a good fulfilment services agent can help you keep, and making promises that simply can?t be achieved. One of the roles of a good fulfilment partner lies in helping its client e-commerce customers realise the customer-satisfaction potential of their promise fulfilment, by making promises that are capable of being kept.
This is an area in which much of the friction that makes heat for the e-commerce sector can be found. At busy ordering times, Christmas for example, e-commerce companies need to make promises that attract their customers and keep them ? so ensuring delivery before a certain date, for instance, or guaranteeing next day delivery. Without these promises, business tends to go elsewhere. Fulfilment services are there to help keep those promises ? in the case of busy times, by planning, providing more staff when it is known that it is going to be busy, and keeping a constantly evolving training programme in operation for everyone involved.
A really good fulfilment services company knows that very occasionally mistakes are made and unavoidable incidents occur resulting in a promise not being kept such as weather affecting deliveries. So it keeps a log of these incidents and uses it to develop ever more robust safety valves and alternatives to keep deliveries flowing no matter what.
Ecommerce fulfilment services can help the online business by injecting their expertise and making use of their extensive contact books.
ILG are a leading provider of fulfilment services within the UK and work with you to design and implement a bespoke solution that is cost-effective, flexible and reliable.
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